Photo by Susanne Lundgren

What can Simply Yellow offer you?

• Coaching of individuals and groups.
• The creation and facilitation of workshops and leadership development activities.
• Programs, designed to meet your own leadership development needs.
• The facilitation of processes to develop teams to become more effective.

My name is Kate Kron. I have worked for many years within project management in the advertising industry, as a recruitment consultant, and with human resources and leadership development at IKEA.

My focus has been on developing individual leaders, and teams of leaders, to reach their full potential, using a coaching approach. Supporting them to become aware of the way they influence others, and to understand the importance of the creation and maintenance of trustful relationships in the workplace.

I am an ICF (International Coach Federation) Certified Coach.

Why Simply Yellow?

Yellow stands for creativity, happiness, sunshine and hope. Freshness, positivity, clarity, energy, optimism, enlightenment, loyalty and joy.
Studies show that the meaning of the colour yellow can be warmth, cheerfulness, increased mental activity and increased muscle energy.

The colour yellow helps activate the memory, encourages communication, enhances vision, builds confidence, and stimulates the nervous system. In Japan, yellow stands for courage. In India, yellow is the colour of the merchants.

And for me, yellow is also one part of the blue & yellow in IKEA – so taking a bit of IKEA with me in my heart after many years with the company!


I have known Kate since 2011 and worked with her in several different kinds of assignments, but mostly in connection with our IKEA leadership program MCL (My Conscious Leadership). Kate has also on many occasions been assigned to work with team development and coaching, and she has done this with very good results, and received very positive feedback.

Kate is a highly valued colleague in the collaboration we have had over the years. In MCL, she has had the role of Program Leader, and I have on several programs been one of the facilitators. I have felt very secure in these situations, and I have great confidence in her.

She mixes humour with great professionalism, and this makes it both fun and inspiring to work with her. Kate has always delivered high quality and she is focussed on getting a good end result.

Kate is always well prepared, and shows great flexibility in different situations. She is courageous, and for me she is a great role model, both as a person and in her professional role.

I can warmly recommend Kate in different assignments connected to leadership, because Kate focuses on the group’s/the individual’s development, at the same time as having a business orientated approach. Kate is values-driven and a really great person.

Johan Nyman

HR Manager, IKEA AB

“From my experience working with Kate I see her as an accomplished coach and facilitator who will dedicate and commit herself to developing individuals and teams to personally and professionally develop and grow. I have no hesitation in recommending her to any potential client.”

Gary Denham

Country Learning & Development Leader
IKEA Canada

I have enjoyed working together with Kate in different projects during our time together at ISFAB (IKEA Svenska Försäljnings AB). Our most recent achievement together was that we revised and developed the leadership programme for our First Line Managers. Kate facilitated this in a fantastic way, holding us project leaders together, focusing on the deliverables and content so that we could present a really good product. Kate has a big and warm heart, focusing on people and their personal development. If you ever get the opportunity to be facilitated by her you will have a fantastic journey.

Johan Nestor

Project Manager, IKEA Älmhult AB

Get in touch!

Don’t hesitate to give me a call or send me a mail if you have any ideas you would like to discuss.

Hope to see you soon.


Tel: +46 (0)732 67 16 25

Photo by Susanne Lundgren